You’ve got a great business and an even better product or service. But tell that to your customers. You haven’t got the time, manpower or writing inspiration to pump out all the written content you need. Your best efforts aren’t converting potential clients and you’re stuck for ideas.
Your creative team is rushed off its feet, stretching its marketing efforts and juggling 101 projects as it is. How can you take on yet another piece of copywriting, as valuable as it might be? You simply don’t have the resources to do everything you want.
Sometimes there aren’t enough hours in the day to get everything done. And when your to-do list is overwhelming, it can easily sap any inspiration you had to write the work itself. I get it.
There’s nothing more frustrating than staring at a blank page with no idea of what to say, how long it needs to be or where to start. Or worse, knowing your material isn’t as good as it could be but not knowing how to fix it.
You just want to create exciting sales and marketing work that has an impact on the bottom line.
So you can:
Focus your time and energy elsewhere, knowing that your copywriting needs are being fulfilled
Have the writing expertise on hand to get the job done and done well
Have an experienced marketer to bring fresh angles and new positioning ideas to your work
Publish content that captivates your ideal customer and brings your organisation’s story to life
Create sales and marketing communications that make you money
I can help you overcome the paralysis, get your marketing moving and write the copy you need to connect with your customers.
By writing the words for you, you get your time back, the work done and a wordsmith with a fresh perspective. Maybe you need brand messaging to express who you are, website copy to attract your audience or sales copy to generate revenue? I can help with that.
Plus, as a freelance copywriter with an in-house marketing background, I understand that your project sits within a larger sales and marketing strategy. Your copy needs to fit beautifully alongside your visuals, your brand voice needs to be respected, and the copy must answer your brief to hit your corporate goals.
By dedicating my attention, experience and writing skills to your brief, you get to publish work that speaks to your customers, your business and your results.
Let’s explore why you do what you do, find the words to express that brand story, and tighten your tone of voice.
Brand propositions
Messaging guidelines
Turn your brand story into compelling website copy that will attract and engage your ideal customer.
Website copy
Keyword research
You need to make a profit, so turn your target audience into buyers with persuasive sales and marketing copy.
Sales landing pages
Sales brochures
Is your project not mentioned here? Tell me about it to see how I can help.
The better the brief, the better your copy. Through the briefing process, and any necessary extra research, we’ll study your business, your buyers and your copy needs. You’ll tell me all about you, your market, your target customer, project purpose, KPIs, content needs, keywords… etc. The time we put in here will ensure that I can craft copy that works for you.
Once immersed in your project, I’ll percolate over how best to approach it and get writing. This creative stage typically involves writing and re-writing drafts, troubleshooting detail with you, plus editing and proofreading.
What’s the use of copy that sounds good but doesn’t fit where you need it to? I’ll work with your designer or creative team to refine the wording and its placement, to make sure it both reads well and looks beautiful. You’ll get two rounds of revisions to finesse things and make sure the copy really delivers for you.
Get the writing expertise you need to perfect your brand messaging, website copy or next sales launch // from briefing to delivery
Troubleshoot your copy needs as they arise // 15 hours dedicated to your copywriting, spread over three months
Tell me about your copy needs to get a quote.
“Genevieve was fantastic at helping me to articulate what I do as a coach. I worked with her to write the copy for my coaching business website. The whole process was so productive, not only did I get great copy for my website but I also feel more confident articulating what I do in person and I’ve had some really positive results from the copy she produced.”
It frustrates me to see so many businesses struggle to communicate theirs when I know I can help. I've been a business owner for many years myself, and know how exasperating it is to have big ambitions but not the resources, time or expertise to do them justice.
That's why I founded Writability - to take the pressure off your intense workload and interpret your vision into confident writing that speaks to your ideal customer and makes them desperate to buy from you.
Across my career I’ve written both in-house and freelance, for corporates and start-ups, within professional services, not-for-profit and the creative sector. Now, those 22+ years of marketing experience, communication know-how and writing skill allow me to help people like you to sell better.
You want the resources to write all the copy you need
You can’t find the words to express what you mean, writing is not your forte
You want your sales and marketing efforts to perform better
You’re not sure where to start or what angle to take
You want to better tell the story of your brand, product or service
You just need to get the job done
You want help defining your brand’s tone of voice
You could do with some fresh copywriting ideas
You want a wordsmith to have your back
You appreciate the value of good copy
I write for companies that don’t have the manpower in-house to produce all of their sales and marketing copy, and help those that haven’t got the branding or writing knowledge to sort out their brand, product or service stories. It doesn’t matter if you’re a product-based business or a service provider, a solopreneur or micro-business, SME or multinational.
No, I charge by the project. Being pithy is an art form and short copy can take just as much research, time and effort to write as long copy.
Yes and no. There’s more to writing than just words per minute: briefing, research, creative thought, editing and proofreading all play a part. I charge by the project to ensure you get all of these benefits without having to clock-watch or stress about exceeding your budget.
When you hire me on a retained basis, you buy 15-hour blocks of my time, which you can then spread out across three months to address your ad hoc writing needs.
Every project is different, so you’ll need to tell me what you’re after. Email me at hello@writability.co.uk or use the contact form to get a quote for yours.
I’m invested in your success and want to make sure the copy works for you. That’s why two rounds of amends are built into every project, meaning you can flag any concerns with the draft copy and get things rewritten how you’d prefer.
It depends on how many things you need writing and their complexity. Email me at hello@writability.co.uk or use the contact form to tell me what you need.
I work with only a small number of clients at one time to give your copy the attention it deserves. To get a quote for your work, tell me about you and what you need writing at:
hello@writability.co.uk
Or use this form to get in touch:
